PROJECT 6

Franklin Institute Rebrand

Objective:
Design two large posters for Ad Council to bring awareness to any topic of your choosing. The two posters should include 2-3 color selections (not including black or white), with text under 500 words total, and use the Ad Council logo. Additionally, one poster should be designed using text only.

Direction:
The topic I selected was Insomnia. Insomnia is a serious issue that affects hundreds of people daily. Without proper care and treatment, it can easily interfere with production and overall health. Having dealt with insomnia personally, this project hit close to home. I went in a direction of bringing awareness and finding support, and selected a color scheme that invoked tiredness and suggested dim lighting.

Brandbook:
To flip through the brand book in its entirety, follow the link below.
https://issuu.com/oxxiee/docs/franklin-museum-05-01-2022