PROJECT 11

Elevate Fiesta UX/UI Case Study

Objective:
The objective was to select an experience that had room for improvement and revise any element relating to the experience from steps as early as planning to follow up after the event has passed.

Direction:
The research elements were the most important aspect of this project. Since I have not personally experienced the Hot Air Balloon Fiesta myself, I had heavily relied on the experiences of others as well as my experiences in similar festivals and other world known hot air balloon festivals. Each touchpoint uses a different research method to best turn around the hard deliverables illustrated in the graph below. The research methods include: proto personas, heuristic mark-up, competitive assessment, SWOT analysis, and moodboards.